Link Building for Top Google Ranking

by Link Building Solutions on January 20, 2011

Allow us to introduce you to Matt Cutts, a Google employee and a great resource for understanding how Google works. Click play in the video below and then we’ll discuss a couple items Matt brings up in this video.

As Matt discusses in the video, there are two major factors that insure that your website will be ranked at the top of Google’s search results. You can either have a keyword that nobody else is using, or you can one way links to your website. If you choose a keyword that is not normally used, you will not get many clicks or web traffic from this keyword. Basically, the keyword method is ruled out and you are then left with building links to rank high in the search engines.

Referring back to Matt’s video he says:

“…when you do a Google search you aren’t actually searching the web, you’re searching Google’s index of the web.”

ZZ3EED5E08.jpgThat is a key misunderstanding for most business owners. Just because you have a website doesn’t mean you are automatically within Google’s search directory. There are two ways your website will be added to Google. First is through a manual submission, which is the least powerful way to make your website known to Google. In fact, right on their submission page it states that not all submitted URLs are added to Google’s index and they make no guarantees about when or if they will ever appear.

The reason for this is because your site must have authority in order to show up at the top of Google’s search results. The best way to get Google to notice your website is through link building. Incoming links are basically a vote for your website and the more “votes” you have from other sites the higher your website will be ranked on Google.

Building a network of incoming links is the best way of gathering web traffic. You can pay for web traffic through things like pay per click, but this method is very expensive. If you can not afford paid advertising methods, you are left with free search engine web traffic. The only way to receive this web traffic is by building great links to your site.